The new 2013 Ford Fusion, which will be released in the fall, received the honor of winning the 2012 Gene Ritvo Award. This is only the second year the award has been given out, named after Gene Ritvo who passed away in 2009. Keith Griffin, NEMPA president, stated “Gene would have been pleased to see a car like the Ford Fusion win this award” and based on the unusually keen eye of Gene Ritvo this is an extraordinary compliment.
The New England Motor Press Association partnered with the Boston Museum of Fine Arts and the Larz Anderson Auto Museum to judge this award based on the “best in design in the automotive world.” When judging this award it does not matter if it is a concept car, production vehicle, marketing campaign or just a particular element of a vehicle as long as its design defines elegance.
If the 2013 Ford Fusion’s ability to allow drivers about 37 miles per gallon on the highway was not enough their design will be. Their design is based off of its sleek profile, perceived efficiency, uncluttered surface, technical graphics such as LED taillamps and polished exhaust tips, and its new face. This new face will signal the next step in global design for Ford’s midsize and smaller cars.
Congratulations to Chris Hamilton and the rest of the team behind the 2013 Ford Fusion on this amazing accomplishment!