Ford has partnered with CBS to provide vehicles for the extremely popular, Emmy-winning show, “The Amazing Race” this fall. The show features 11 teams who complete challenges across four continents, 20 cities, and 40,000 miles.
With their sponsorship Ford is providing its top four models – the Explorer, Fiesta, Focus and Mustang, to be used at different point throughout the show. The first appearance took place last night when the contestants all jumped in their Explorers and headed for their first challenge.
“As the exclusive automotive partner, we are proud to be providing vehicles that play a vital role in helping the contestants navigate and accomplish their near-impossible tasks,” said Crystal Worthem, Ford Brand Content and Alliance manager.
Late episodes will feature the Ford Fiesta, Focus and Mustang prominently and in one challenge, contestants will be competing for two new Ford Mustangs. Lucky winners will be able to customize their Mustang using Ford’s new Mustang Customizer website.