Ford and Its Global Water Management Initiative

Ford Water Conservation10.6 billion gallons of water.

That is equivalent to:

  • Over one billion five-minute showers
  • 265 million loads of laundry
  • 99,000 Americans’ annual usage of water
  • 16,000 Olympic-sized swimming pools
  • 3.9 hours worth of water flowing over Niagara Falls

10.6 billion gallons of water is also equivalent to the amount of water conserved in vehicle assembly at Ford Motor Company.

How?

The Global Water Management Initiative.

To begin, let’s put this into perspective.

The average vehicle requires about 39,090 gallons of water to be produced – with 2,000 gallons of that used solely for tires.

Ford recognized this as a huge problem.

And so, in 2000, the automotive company pledged to reduce its water usage by three percent each year to achieve an average of a mere four cubic meters of water used per vehicle produced globally by the year 2015.

Mathematic Conversion: One cubic meter of water is equivalent to 264.2 gallons of water.

In other words, Ford planned to reduce its 9.5 cubic meters of water used to produce one vehicle in the year 2000 to a significantly-reduced 3.5 cubic meters of water per vehicle by 2015.

With a 62 percent reduction, Ford is now over halfway toward that target of only using 1,056 gallons of water per vehicle produced.

Its annual water usage has reduced from 64 million cubic meters to 24 million cubic meters.

After such rapid success, Ford even readjusted its goals in 2009, striving for a 30 percent reduction by 2015.

In just 2012 alone, Ford reduced its water usage by 8.5 percent.

Ford has accomplished this achievement through cooling towers and other systems that allow 100 percent of water to be recycled. It has also revamped its parts washing processes and other various plant operations.

In addition, Ford has even improved water conservation of the vehicle itself with the latest – the 2013 Ford C-Max Energi.

Local Staunton Virginia dealership, Paul Obaugh Ford, could not be more proud of the Ford Global Water Management Initiative.

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