Redefining Style: Ford Global Automotive Design

Researching the latest in high-tech design, Ford is aiming to redefine the way it does interior styling. New techniques for tracking eye movements have allowed designers and engineers to find out where your eyesight is drawn the most, enabling them to concentrate detail.

According to Ford, the new system of design is being used in the new GT. This is the perfect example of Ford Global Automotive design which emphasizes bright new colors, sharper lines, and luxury materials. In fact, Ford is presenting some of the new designs at the Salone del Mobile in Milan, the center of aesthetic design.

Ford Global Automotive Design

New Ford GT

“Vehicle interiors have witnessed one of the biggest evolutions across the history of cars in recent years,” said Raj Nair, Ford VP of Global Product Development. “Not only have we introduced a great deal of useful new technology into our cars and trucks, we consistently are adding better materials, improved design and increased features across the board, from high-end vehicles to entry-level segments.”

What do these design changes look like? For the most part, Ford wants to focus on ergonomics, lightweight design, and efficiency. Drivers should be comfortable behind the wheel, materials shouldn’t add too much weight, and everything should be made with laser precision.

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